PARIS

July 2023 opened with an exciting new chapter in the B2Strap story; the inauguration of our very first global boutique, in partnership with the prestigious RubberB house in the heart of Paris.

Tuesday to Saturday: 11:00 - 19:00

19 Rue Tronchet, Paris, 75008

NATO

The new collection NATO represents the best alternative to textil and leather straps.

Long time resistance , waterproof, UV resistant, great flexibility and easy soft elasticity.

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BASIC

The new collection BASIC represents the ideal entry collection to start with B2 strap.

High resistant 3D skin surface combinated with the most flexible-soft Swiss Made rubber.

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New skin for your watch

B2STRAP offers individuals the privilege of creating their 100% customisable SWISS MADE rubber strap and thus benefiting from the innovations developed for the most prestigious Swiss Watch Houses.

Interchangeable wristbands

Our straps can now be ordered in an interchangeable version, at no extra charge.

This version allows you to easily and quickly change your B2STRAP straps.

We will soon add this option in the configurator, but you can already request this version by specifying it in the comments field of your order.

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12 innovative textures

B2STRAP is the alliance of advanced technology and traditional Swiss watchmaking know-how.

B2STRAP offers you to dress your strap among a selection of 12 innovative textures respecting the highest standards of Swiss watchmaking houses.

18 Colors

Developed exclusively in our laboratories, the 18 colours offer a palette between tradition and the latest trends in the watchmaking and fashion markets.

Developed by B2STRAP, our top of the range FKM rubber behind generation allows to answer the highest constraints. It complies with the most stringent international standards in terms of bio-compatibility (REACH / FDA / BFR).

Hand sewn

Each strap is assembled and stitched by hand in a prestigious partner manufacturer. Each step is carefully monitored to guarantee our customers impeccable quality and traceability.